Inbox Insight release: How to Master B2B Sales Acceleration for MarTech Vendors

Inbox Insight has released a free data-driven activation guide titled: “How to Master B2B Sales Acceleration for MarTech Vendors“.

The guide, which draws on first party data and research from the Insights for Professionals (IFP) Analyst report, provides practical advice on how B2B marketers in the Marketing Ops space can use market and audience intelligence combined with first party intent data, to identify and target demand where and when it is strongest to drive pipeline and accelerate sales.

Illustrating the approach, the guide reveals top category trends shaping the market, prominent pain points facing Marketing Ops professionals and data-driven insights into research spikes and trending content topics to give MarTech vendors the data and intelligence needed to accurately and reliably identify who to target, when and how.

Synthesizing this rich vein of intent data and intelligence, the activation guide reveals that ‘Marketing Tools’ is seeing the greatest spiking intent in both NAM (466,740 actively search businesses) and EMEA (46,129) – underscoring why the 2nd biggest operational pain point for Marketing Ops professionals is ‘integrating different marketing technology tools effectively’ (66.51%).

While ‘data analysis and deriving the true value of data’ ranks as a significant challenge, especially among small companies (89.5%) and more broadly among marketers as a whole (74%). This mirrors the surging intent in Data Classification as a topic – with a 150% rise in NAM (26,144 actively searching businesses) and a 95% spike in EMEA (5,698 actively searching businesses).

Contributor to the guide, Amie Lovell, believes: “MarTech vendors are better positioned to deliver the right message to the right audience by incorporating our first party research findings and intent data into their GTM strategy. This will allow them to convert more leads and deliver more predictably, accelerating pipeline velocity and ultimately sales”.

When asked about why they released the guide at this time, Paul David, Chief Growth Officer at Inbox Insight said: “Marketing Ops has risen from relative obscurity to become an integral and vital part of any Marketing organization. Chief Marketing Officers (CMOs) place Marketing Ops in their top three investment priorities for the second year running. This means that MarTech vendors have significant sales and revenue opportunity, providing they know who their in-market buyers are and how to effectively intercept with their message”.

He continues… “This guide provides a wealth of audience intent intelligence, allowing MarTech vendors to identify best-fit customers and prioritize accounts based on changing intent. Incorporating best practices, it empowers them with every tool they need to succeed”.

Interested parties can find a complimentary copy of the guide here.

Inbox Insight was founded in 2010 and is a B2B demand generation specialist within the B2B digital marketing industry. It is best known for enabling brands across the globe to reach the right decision makers within their target accounts and engage them through a series of tailored multi channel strategies.

Its unique position within its industry gives it the authority to produce such a guide as all research was conducted among relevant Marketing Ops professionals within the IFP community, all of whom are relevant decision makers within their company.

If you are a MarTech vendor looking for a one-stop guide to drive B2B sales acceleration, then this could be a valuable asset for you.

More information on Inbox Insight can be found at https://www.inboxinsight.com/

The guide “How to Master B2B Sales Acceleration for MarTech Vendors” can be downloaded now on the Inbox Insight website.

Inbox Insight Ltd
info@inboxinsight.com

1, Crondall House
Exchange Square
United Kingdom

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